Coffee lovers worldwide can attest to the allure of freshly roasted coffee beans. The rich aroma, complex flavors, and invigorating effects of a well-brewed cup start with the roasting process. In this article, we'll explore the fascinating world of roasted coffee beans, from their origins to the perfect brew. And the best part? You can experience these premium roasted beans yourself through our online shop!

The Journey from Green to Brown

Coffee beans begin their life as the seeds of coffee cherries, harvested from coffee plants grown in various regions around the world. These raw, green coffee beans undergo a remarkable transformation through the roasting process, developing the characteristic flavours, aromas, and colors we associate with coffee.

The Roasting Process

Sorting and Cleaning: Before roasting, beans are sorted and cleaned to remove any debris or defective beans.
Heating: Beans are introduced to the roaster, where temperatures can range from 350°F to 500°F (175°C to 260°C).
First Crack: Around 385°F (196°C), beans emit a cracking sound as they expand and release moisture.
Development: Roasters carefully monitor the beans as they darken and oils begin to emerge on the surface.
Second Crack: For darker roasts, a second crack occurs around 435°F (224°C).
Cooling: Once the desired roast level is achieved, beans are quickly cooled to stop the roasting process.

We are proud to be one of only three companies that utilize the air-roasting method for coffee beans. This unique process sets us apart by ensuring that each bean is evenly roasted, resulting in a superior flavour profile. Unlike traditional drum roasting, air-roasting suspends the beans in a stream of hot air, allowing for precise control over temperature and roast time. This method not only enhances the natural flavours of the coffee but also reduces the risk of burning, ensuring a smoother, more consistent cup of coffee. Our commitment to this meticulous roasting technique reflects our dedication to providing the highest quality coffee to our customers.

At our online shop, we meticulously follow these steps to ensure each batch of beans reaches its full flavour potential.

Roast Levels: From Light to Dark

The degree of roasting significantly impacts the flavour profile of coffee beans:

Light Roast: Retains more of the bean's original flavours, with higher acidity and no oil on the surface.
Medium Roast: Balanced flavour, aroma, and acidity, with a non-oily surface.
Medium-Dark Roast: Richer, fuller flavor with some oil on the surface and a slight bittersweet aftertaste.
Dark Roast: Low acidity, pronounced bitterness, and a shiny, oily surface.

The Chemistry Behind the Flavour

During roasting, complex chemical reactions occur within the beans:

Maillard Reaction: This process creates hundreds of flavour compounds, contributing to the coffee's taste and aroma.
Caramelization: Sugars in the beans break down, creating caramel-like flavours.
Acid Degradation: Some acids break down, reducing the coffee's perceived acidity.

Freshness Matters

Roasted coffee beans are at their peak flavour within the first two weeks after roasting. To maintain freshness:

• Store beans in an airtight container away from light, heat, and moisture.
• Buy whole beans and grind them just before brewing.
• Purchase from roasters who indicate the roast date on their packaging.

Brewing Your Perfect Cup

To get the most out of your roasted coffee beans:

• Use freshly roasted beans within two weeks of the roast date.
• Grind beans immediately before brewing.
• Use the appropriate grind size for your brewing method.
• Experiment with water temperature and brewing time to find your ideal cup.

Now that you understand the art and science behind roasted coffee beans, why not taste the difference for yourself? Visit our online shop to explore our selection of freshly roasted beans from around the world. From single-origin delights to carefully crafted blends, we have something for every coffee enthusiast.